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Countries and governments use various means to exert authority over their citizens, attract people to the region, and build ties with other jurisdictions. While ‘hard power’ refers to economic measures and even military force, ‘soft power’ is something different altogether.

What is Soft Power?

There are many soft power definitions, but most include diplomacy, history, and culture. If two countries have a positive shared history, for example, it can unite people and lead to stronger bonds in the future. When you’re examining soft power meaning, it’s helpful to look at examples. The British culture is a great example of soft power, simply because it’s so rich, varied, and well-known. To get a better idea of how soft power can influence people and raise the profile of a region, take a look at some of the UK’s soft power superpowers.

1. Film

When you think of film locations, the first place that springs to mind is probably Hollywood. However, this isn’t the only place that’s known for its cinema. In fact, British film is widely revered all over the world and is one of the most successful production locations globally. From silent movies to major blockbusters, you’ll find a spectacular selection of titles amongst the Best British Films.

2. Art

Art is a fantastic way to get a glimpse of a country’s history and culture. From Constable’s famous landscapes to Damian Hirst’s contemporary pieces, experiencing British art gives you an insight into the country’s evolution. While you can now tour many galleries and museums virtually, strolling through one of the UK’s world-famous galleries is the ultimate way to experience British art. The ‘Walk Through British Art’ exhibition at the Tate Britain is a great example of the country’s eminent artists and artworks.

3. Music

Every country has its own musical heritage, and the UK is no different. Of course, different genres and styles have gained popularity over the years, so you can use British music to learn more about the country’s history and societal changes. From British Rock ‘n’ Roll in the late 1950s and Beatlemania in the 1960s to punk in the eighties and Britpop in the nineties, there is a spectacular roll call of artists and bands featured throughout British musical history. Whether you’re a fan of The Rolling Stones, Blur, Coldplay, Adele, Ed Sheeran, Oasis, Led Zeppelin, or The Who, you’re sure to find the tunes you love when you listen to artists and musicians from the UK.

4. Language

As you might expect, the English language is one of the UK’s soft power superpowers. Spoken virtually all over the world, it’s a language that unites people and facilitates communication in every corner of the globe. What’s more – the English language is filled with idioms and idiosyncrasies, which makes it unique and fun to use. While many people choose to learn English because of the professional opportunities that come with being an English speaker, learning how to speak, listen, and write in English can fulfil many other ambitions too.

5. Architecture

In the same way that art is considered a soft power, architecture can be an important way of promoting a country, attracting tourists, and signalling power too. When architects push the boundaries and create iconic structures, they’re telling a story through their work and reflecting the times in which they live. From the symmetry and simplicity of British Georgian architecture to the grandeur seen in British Gothic buildings, you’ll find a wonderful array of designs and styles throughout the UK. With so many older structures still standing and in use in the UK, it’s the ideal place to visit if you want to experience a variety of architectural styles.

Learning English in London

With so many fantastic reasons to visit the UK, it’s easy to see why the UK is one of the most visited countries in the world. However, you don’t have to limit yourself to spending a weekend in the City or a few days touring the UK. When you decide to spend some time in London, you can immerse yourself in the wonderful British culture and learn the language too. As part of a vibrant, established school community, you’ll have the support you need as you navigate your way through a new environment, but you’ll also have the opportunity to experience the best of the UK. A packed social programme gives you the chance to visit major attractions and examples of soft power, including Big Ben, the British Museum, and Number 10 Downing Street. In addition to learning English with native speakers, you’ll have the opportunity to practise your skills while you’re living in the city too. What better way to experience British culture and make the most of everything the UK has to offer?